Green Genie SEO Reveals What SEO is Not
(Green Genie SEO services is our “not so secret” outsourcing company BTW)
Green Genie knows that even though SEO has been around for many decades, there are still a lot of misconceptions about it. It is a must to clear up first all these misconceptions as this will let you make the most out of your SEO strategy. Here is a quick rundown of what SEO is not.
It is Not Paid Advertising
Paid advertising and SEO are two different things. Spending money on your PPC efforts will not affect your SEO strategy at all. You are probably wondering if you should be spending your resources on PPC or SEO. You don’t have to choose one over the other. Building a good momentum with your strategy for SEO can take time.
While waiting, you can make use of PPC to direct traffic to your site. The moment your organic search traffic increases, you can say goodbye to PPC. It takes around 6 months for a new and constantly worked SEO strategy to begin seeing results and it is a great time to invest your cash in PPC.
It is Not Search Engine Marketing
Those who have recently joined the field of online marketing usually use the terms SEO and SEM interchangeably. Technically, SEO belongs to the SEM umbrella but these are not similar at all. SEM pertains to the paid techniques for search engine marketing such as PPC. SEO cannot be considered as a paid strategy since it doesn’t really cost anything.
No money is being exchanged between the search engine and the site owner to rank the page in an organic search. But, it takes lots of effort and time which is basically a cost. Since most businesses lack the knowledge or time, they just choose to pay an SEO company like GreenGenieSEO.com to handle the job for them.
It is Not a Quick Fix
Search engine optimization is different from other marketing efforts like running a promotion which lasts for a certain time period. SEO is always changing and ongoing. It starts with research that optimizes your site. Link building is the second step. A website must build links in a natural basis over time. Search engines see these inbound links as a sign of trust.
You cannot optimize your website and create 20 links and hope to see some results. Things don’t work this way. It requires some time to notice an improvement in search engine ranking as well as traffic coming from search engines. But, it is a marketing effort which works provided that it is done properly.
People search online for pretty much everything. It is an issue if you lack a search presence. SEO strategies take time yet it is always time well spent with a worthy payoff in the end.
It is Not Dead
Search engines are getting smarter and stricter by the day, with search becoming more personalized. It is probably the reason why some thought that SEO is already dead. But, SEO is not dead and instead, it is only evolving. SEO today is more integrated right now with social media. It is changing but it is still there.
To make the most out of your SEO efforts, work with GreenGenieSEO.com.